You may be asking, now that you have your laser accreditation, how you can best market your services to potential customers and encourage current ones to return for additional treatments.
If you follow our 7 guidelines, you can provide a five-star experience for your clients without breaking the bank.
You can differentiate yourself from the competition by providing these to your customers. Whether through a more competitive pricing model or an increase in gratuities, offering more for each service rendered will increase your per-treatment earnings.
Tension Should Be Minimized
Customers are taking time away from the hectic real world to visit you. They’re hoping to get away from it all in your plush home. Put out an automatic tea or coffee machine. Get everything in order in the treatment room and get ready to lavish your client with attention. In this case, less really is more. You should try to reduce the amount of clutter in the area. Describe the procedure to be performed prbeforetarting the service, and finish the session by discussing the treatment plan and offering advice on aftercare. Reducing their anxiety is a win-win situation for both you and the client because it doesn’t cost you a dime but has a tremendous impact on the latter.
The Importance of Being Comfortable
The treatment chair could use some padding. Sponge mattresses are sold at most fabric stores. Your treatment chair will determine the size of the sponge you need. You may find soft fabric sheets to use as a cover for the sponge at any beauty supply store on the internet. Your client will relax and enjoy the treatment more if you cover their legs and/or body with a second fluffy sheet and a warm blanket.
Additional Benefit Therapies
Give away a complimentary skin scan and treatment plan. You should use the Visia Digital Skin Analysis System to obtain a digital picture of the client’s face before performing any treatment. The Visia System allows for a thorough scan of the skin, documenting both its outer and inner layers. With your client, you can go over the findings. As an expert, you are in a unique position to advise people on how to maintain or restore their skin’s youthful appearance and stave off aging. Customers will be grateful for your help, and you won’t lose their business if you don’t add a hefty markup to the cost of the study. Your entire treatment pricing should reflect the addition of the high-end tool to help recoup your investment.
Attention to Detail in Client Follow-Up
Clients will have a much more positive impression of your business if you follow up with them after their initial interaction. Send a follow-up text or phone call the next day to see how the patient is doing after receiving treatment. By tailoring your services to the needs of each customer, you can develop the kind of lasting bonds that will bring in repeat business. After all, if you truly value your customers’ satisfaction, they will return for more of your skin care products and services.
H20
A top-tier spa experience always includes some form of water therapy. The wonderful combination of muggy air and water sounds is hard to beat. You can either buy a fountain, utilize a mist diffuser, or play spa music with the sounds of waves or water cascading down a fountain. Give your clients a bottle of water after their treatment. As they leave your area and return to the real world, a bottle of water-bearing your brand and phone number is not just a thoughtful gesture but also a form of mobile advertising.
Organically Speaking
Stay away from a room that is stuffy, dry, and full of fake plants. It’s a good idea to put money into plants that will grow and eventually purify the air as they do their beauty trick. You can barter with a local florist for plants and flowers by offering the shop owner some of your services for free. You might also leave out a bowl for their business cards and some plant or flower samples in the lobby to attract potential customers. Make the switch to organic products, whether you’re a consumer or a retailer, and highlight this unique selling proposition in all of your communications. Organic take-home products show your clients you care about their health long after they leave your office, and they will remember you fondly for it.
Finest Equipment
Please share some insight on the equipment you find most useful. The tool is well worth the price if it captivates you and your customers. Investing a lot of money is not required to get high-end tools. You can get your feet wet in the laser business with IPL and BBL. Two procedures that will keep you quite busy are laser hair removal and acne reduction. Laser hair removal is the service that stimulates the demand for additional laser procedures. Laser tattoo removal using an Nd: YAG laser is a great option when your practice is ready to expand and you want to provide a new service. Obtaining a loan or signing a lease-to-purchase agreement are always choices. Buying a used machine that you know is in good functioning condition might also be beneficial at the outset.
Make Your Customers Feel Like VIPs Without Breaking the Bank
If you implement even one of these seven strategies, you will be well on your way to providing a high-end experience for your clients without breaking the bank. When you go above and above for your customers, they will spread the word about how great your services are to their friends and family. You can attract new customers and keep the ones you have by providing them with a high-end experience that doesn’t break the bank.