Wakefield Research conducted a countrywide poll among women aged 21-65 and found that 60% of them preferred the idea of having a younger-looking face to a younger-looking body. Sixty-four percent of respondents indicated that the fullness of their cheeks had diminished as a natural consequence of aging. It was found that nearly half of the women polled (46.4%) felt unable to restore lost cheek volume.
Why do we place such a high value on our appearance? Because making eye contact establishes rapport and draws attention to the rest of our features, including the creases and lines that come with age. It’s because we’re constantly bombarded by images of youthful, attractive people in media.
Whether it’s through the use of cosmetic injectables or laser treatments, medical esthetics refers to nonsurgical cosmetic procedures that help customers achieve anti-aging outcomes. The medical aesthetics market is currently worth over a BILLION dollars. The American Society for Aesthetic Plastic Surgery (ASAPS) estimates that Americans spent over $6 million on Botox treatments in 2014. The use of dermal fillers like Juvederm and laser procedures followed shortly afterward. This data seems to strongly support the hypothesis that more women today prefer males with younger faces.
The 44% of women who are pessimistic about restoring lost cheek volume have hope. You can achieve superior anti-aging outcomes with the use of FDA-approved hyaluronic acids fillers like Juvederm and Voluma.
Botox is the most popular nonsurgical cosmetic injectable for reducing the appearance of wrinkles and fine lines, making you seem years younger in just a few short treatments.
It’s crucial that a qualified medical expert administer your cosmetic injectables. Although there have been no recorded safety concerns associated with Botox or dermal fillers, it is still important to have only medically trained professionals administer these procedures.