Many people are unsure about the future of beauty occupations in 2020 as a result of the recent news cycle. There may be a variety of worries on your mind, whether you are an experienced medical aesthetician or are considering entering the area. Thankfully, we are available to assist. Continue reading to learn everything you need to know about professions in beauty in 2020.
The Recession and beauty careers in 2020
First things first: Likely, the recession won’t affect your job in beauty. Consumers historically continue to decide to set aside some cash for modest luxuries amid tough economic times. Consumers will seek solace in modest indulgences during difficult times. It’s known as the “lipstick effect” by experts.
To guarantee their employment, many workers also turn to cosmetic operations. Non-surgical procedures are a reasonably quick, simple, and painless approach to keeping your competitive advantage in a world where many companies view beauty and the young as assets in the job market.
Compared to surgical procedures, non-invasive cosmetic procedures are less expensive and take less time away from work. After having little to no downtime, clients can resume working (or job searching). You also have the benefit of many non-surgical cosmetic procedures requiring follow-up visits, which ensures repeat business.
COVID-19
Therefore, it has been proven that the medical aesthetics sector is recession-resistant. Let’s now discuss the potential implications of COVID-19 for you. Your practice might already have resumed depending on where you are. It is essential to be ready to go above and above when you return to work to protect everyone’s safety and health. Following all WHO and CDC recommendations, including:
Do not touch your face with dirty hands.
Covering all sneezes and coughs with a tissue, then discarding the tissue
When ill, staying at home
Washing your hands frequently for at least 20 seconds with soap and water
Even if your state has opened back up, it will be vital to limit close contact until a vaccine has been developed. Make sure your patients are informed of your updated safety
Workplace practices
This era in history is unlike any other. Daily, a lot of variables are changing, and law procedures, and if possible, wear personal protective equipment (PPE). Take the appropriate actions to enable remote working for your staff members if you have them. Remember: The sooner the curve is flattened, the sooner normal operations can resume.
Be equipped to handle.
Team members that are suddenly unable to report to work
Working from home while learning about or instructing others on how to adhere to HIPAA regulations
Updating your knowledge of state employee laws
Updating any refund policies
The “new normal” may be difficult to accept, but communication is essential to any productive practice. Now, in particular, this is true. Look at potential team messaging apps like Google Hangouts or Slack. Hours, rules, and laws are probably going to alter more in the future. Make sure you all keep each other informed.
Relationships between Patients and Aestheticians
Keep in mind that your patients are your top priority as a medical esthetician. They put their trust in you to keep them safe and healthy in addition to bringing their dreams to life. There are many other protocols you would wish to think about using, including:
Handling any patients who present with COVID-19 symptoms and want an appointment
Putting together fallback strategies in case of personnel shortages
Creating a list of all the equipment, medication, and supplies required
Stocking up on the aforementioned items for at least four weeks
Keeping extra supplies of the necessities (e.g., gloves, antibacterial wipes, disinfectants, et cetera)
A culture of responsiveness is essential for ensuring that patients in times of distress feel seen and cared for. You might have to postpone some clients’ processes. To reschedule, get in touch with these patients right away. Keep the number of patients in the waiting area to a minimum at all times. Try staggering scheduling, especially for patients who need follow-up appointments or additional post-procedure care. Inform your patients as needed. Prioritize appointments for current patients to reduce risk. To let patients know what actions you are taking to keep them secure, update your marketing plans, voicemail messages, on-hold messages, and phone scripts. Keeping your clients updated all at once may be successful with a conventional e-blast.
