Dr. Fredric Brandt, a well-known dermatologist, and the “Botox Baron,” passed away this past spring at the age of 65. Doctor Fred Brandt appreciated the beauty and wanted everyone he met to see it for themselves. So that he could observe the treatments’ effects on his patients and benefit from them himself, he began using Botox on his own face. Every year, he gave himself two injections of Botox and was an early proponent of the idea that a gentler technique can reduce the likelihood of Botox’s unwanted side effects. Dr. Brandt was prompted to develop the light touch method by the number of patients he observed who had negative experiences with more forceful medical practitioners.
It appears that dermal training for subtle medical aesthetics is becoming increasingly popular. ASPS President Scot Glasberg, MD states, “Subtlety has been the keyword I’ve heard from patients over the past year.” “The cosmetic results of minimally invasive operations are often mild, but for many people, that’s all they want or need right now,” the author writes.
The American Society of Plastic Surgeons reports a rise in interest in minimally invasive surgical techniques. For cosmetic purposes, Botox (6.7 million operations, up 6 percent from 2013 to 2014) and soft tissue fillers were the top two minimally invasive procedures in 2014. (2.3 million procedures up 3 percent from 2013 to 2014). Profitability can be significantly impacted by training in dermal fillers that emphasize the delivery of subtle medical aesthetic benefits.