You might be unsure about the 2020 med spa profession trends as a medical esthetician. News of the global epidemic and the recent recession have recently dominated all forms of media. Read on to learn more if you’re concerned about staying on top of spa industry developments during these difficult times.
Career Trends for Med Spas in 2020 and COVID-19
Many states are currently starting to gradually relax their restrictions on non-essential services. This does not, however, imply that your med spa should start giving treatments immediately away. Before carrying on with operations, make sure that everyone on staff is familiar with following the right protocol. This entails adhering to all WHO and CDC recommendations, including:
Frequently washing your hands for at least 20 seconds with soap and water
Stay away from touching your face with dirty hands
Remaining at home when ill
Utilizing tissues to sneeze and cough, then discarding the tissues after use.
Additional COVID-19 Procedures
Prioritizing safety is a significant component of med spa career trends in 2020. If there are any indicators of disease, patients should not be allowed inside. Fever, coughing, and other respiratory symptoms are very important to watch out for. Get ready to cope with patients who persist in showing up nevertheless, both for yourself and your team. Buy the necessities in bulk. For any potential shortages, you should have enough to last four weeks. If necessary, share supplies with clinics in the area. During this situation, reassuring current patients is equally crucial. Any clients who might require rescheduling of their appointments should be contacted right away. By sending an e-blast, you can reassure your customers that you are doing all possible to put their safety first.
e-Consults Throughout COVID-19
You are still unable to reopen your med spa. You might wish to think about using electronic surveys. The Office for Civil Rights has expanded new, interim telehealth guidelines as a result of COVID-19. Patients no longer need to physically visit for consultations or follow-up exams after treatments.
Med Spa Career Trends for 2020 and the Recession
It’s crucial to maintain your composure when dealing with the new coronavirus. This will pass too, as the adage goes. But in the event of a recession, should you be concerned about the medical aesthetics sector? Luckily, most likely not. Previous studies have demonstrated that the “lipstick effect,” where customers continue to spend on little indulgences, protects the cosmetics business. According to research from the previous recession, the prevalence of surgical cosmetic operations decreased while the prevalence of non-surgical cosmetic procedures increased. This may be because youth and attractiveness are valued qualities in the employment market. These historical trends are anticipated to be followed by med spa career trends in 2020.
Career Trends in Medical Spas and Marketing for Millennials in 2020
In America, millennials now outnumber baby boomers in terms of population. A growing portion of medical aestheticians’ clients is millennials as they become older. Understanding the proper marketing techniques is crucial. The amount of knowledge available to millennials as children was unparalleled. Outbound marketing trends are therefore less successful with them than with earlier generations. Instead, take into account inbound marketing. Businesses participate in traditional outbound marketing, which involves reaching out to consumers. As opposed to this, inbound marketing aids clients in “finding” you on their own. Here are a few of the most popular inbound marketing strategies:
Keeping a robust web presence up
Supplying fun features for the internet (such as makeover tools or e-consults)
A website’s mobile-friendly optimization
Create a quick, simple-to-use website. Consumer power is greater than ever in the modern world. Since there are many options available to millennials, they will search for the best one. The best marketing techniques must be used to stay current with 2020’s medical spa career trends.
Non-Surgical Procedures in 2020 That Are Trending
Baby boomers and millennials are both aging. Many older patients are willing to embrace medical aesthetics as a means of reaching self-actualization because of an improved quality of life and an overall longer life expectancy. To seem as young as they feel, people frequently choose non-surgical methods. Additionally, it could entail several remedial operations including revisionary cosmetic surgery. According to a new Aesthetics Trend Report from Reals elf, the following non-surgical cosmetic procedures will see the most interest rise over 2018–2019:
Emsculpt (+450%) is a cosmetic laser surgery that defines muscles and reduces fat. This operation specifically targets the butt, the area around the abs, and the obliques.
Halo Laser (+64%) – To revitalize the skin, this hybrid fractional laser targets both the epidermis and the deeper tissue beneath.
Hyaluronidase (+50%) – This naturally occurring enzyme degrades fillers made of hyaluronic acid.
CO2 Laser (+43%) – A cosmetic laser therapy that resurfaces the skin. This procedure targets scars, age spots, scarring, discoloration, wrinkles, and sun damage.
Ultherapy (+39%) – An ultrasound-based treatment that tightens and lifts the skin. The procedure is finished by gently heating the tissue, which activates the body’s normal collagen-building mechanism.
2020’s Skincare Procedure Trends
Hybrid* laser procedures, like the aforementioned Halo laser, will continue to gain in popularity according to 2020 skincare trends. Other forecasts for significant advancement include. The use of exosomes as stem cell therapies. The utilization of heat and mechanical energy in cellulite-reducing products like Emtone. Nano-needling. However, recent consumer research demonstrates that patients prioritize individualized care in their treatment preferences. Simply being individualized is insufficient for a treatment. With their medical aesthetician, clients desire to have a genuine sense of trust and connection. A very sensitive time might arise when having any cosmetic treatment. This is accurate even if it’s not surgical. Since you are the one who will bring their dreams to life, your patient is putting their trust in you. Consequently, it’s essential to establish a genuine rapport with your consumer.
