Many people have heard of Botox, which is a popular brand name. Botox (botulinum toxin type A) is a popular cosmetic procedure for smoothing out wrinkles and making the skin look younger and more refreshed. For more than ten years, this service has been at the top of the ASAPS list of recommended non-invasive cosmetic procedures in the United States.
Sterne Agee & Leach Inc. projects that national sales of Botox will exceed $3 billion by 2018. The number of Botox procedures conducted annually in the United States is rising, with about 5 million procedures completed in 2016.
Why is everyone raving about Botox? When compared to plastic surgery, Botox’s results are immediate and require no recovery time. In today’s culture, it’s common to catch the craving for instant gratification from others around you. When people take a brief look in the mirror and see a refreshed reflection, they feel good about themselves.
Botox isn’t just good for the clients, either. This therapy has helped a lot of doctors out. In as little as a weekend, those with a medical license and the necessary qualifications to administer cosmetic injectables can learn how to use Botox.
There are a lot of doctors who work in aesthetic medicine because they like boosting patients’ self-esteem through their work. Botox and similar procedures are considered purely cosmetic, so insurance companies typically won’t cover them. Because of Botox’s continued popularity, doctors and other medical professionals are increasingly investing in Botox-specific education.