Loss of facial fat and collagen causes hollowing, a drawn or fatigued expression in the cheeks around middle age. As Luck would have it, Allergan (maker of anti-aging injectables like Botox and Juvederm) has developed a remarkable soft tissue filler called Voluma, the first FDA-approved cosmetic filler to rapidly enhance volume to the cheek area.
Who Would Gain from Using Voluma?
Voluma injections are popular because they are a less expensive, less time-consuming, and less invasive alternative to plastic surgery. It’s also a great option for people of various ages who are willing to pay for their own aesthetic therapy.
Clients in their twenties who have flat faces.
Customers in their 30s and 40s who have seen a significant volume reduction and want a natural-looking facelift.
Customers in their 50s, 60s, and beyond who are interested in achieving a more youthful appearance but are wary of undergoing plastic surgery.
When compared to Juvederm, Voluma is more viscous and thick, making it an ideal filler for the cheeks. Once injected, it can be softly shaped by an expert injector to achieve the most natural appearance. Because hyaluronic acid is a naturally occurring material in the body, the client should not worry about acquiring a “pillow face” (overly-plumped cheeks caused by too much filler) after getting Voluma.
Voluma gives patients a natural-looking cheek lift without surgery, making them look revitalized rather than bloated. While you don’t inject Voluma into your nasolabial folds, doing so will result in a more youthful appearance all over because of the effect it has on the lower face. What’s more, Juvederm can last up to two years, making it nearly twice as long-lasting as other fillers.
There were about 2.3 million injections of soft filler for cosmetic purposes in 2014. This number is expected to increase substantially.