Botox is widely used because of its reputation for reducing the appearance of wrinkles and other fine lines. Contrary to popular belief, people of all ages are signing up for this noninvasive service, not just Baby Boomers. Gen Xers are those between the ages of 35 and 50.
According to the American Society for Aesthetic Plastic Surgery, just 31% of nonsurgical cosmetic treatments in 2013 were performed on Baby Boomers (ages 51–64). The highest percentage, 42%, belonged to the Generation X bracket of people aged 35 to 50. Over $5 billion was reportedly spent on noninvasive cosmetic procedures in that year alone.
Although Botox was the most popular nonsurgical therapy in 2013, others proved to be just as effective. Additional top-five procedures include dermal fillers (over 1 million), laser hair removal (almost 1 million), and photorejuvenation.
Why do members of Generation X value these remedies so highly? These nonsurgical techniques might make you seem younger without the exorbitant costs and prolonged recovery times associated with plastic surgery. Products and procedures like Botox might be seen as “quick fixes” for achieving a more youthful and perfect appearance.
Recent years have seen a meteoric rise in the nonsurgical cosmetics sector, thanks in large part to the purchasing power of Generation X. The industry is anticipated to expand more as cosmetic laser technology continues to develop.
Approximately 2,100 medical spas are currently operational in the USA. Over the following three years, that figure is expected to rise. Building more structures means more prospects for employment. And more specifically, in this expanding market.
Jobs in the medical spa industry have increased the demand for cosmetic lasers and injectable specialists. To practice Botox, dermal fillers, or sclerotherapy, you need to be a medical practitioner, but to become trained in cosmetic lasers, you typically only need a high school education or GED. And the best part? Two weeks is all it takes to complete the training.